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NEW YORK, NY--(Marketwired - Jul 11, 2017) - Estée Lauder, the flagship brand of The Estée Lauder Companies, is today announcing the launch of a conversational lipstick advisor that helps guide customers to find their ideal lip shade. The new lipstick chatbot, which works on Facebook Messenger and was created...
HBS Working Knowledge
10/30/2000 The daughter of immigrant shopkeepers in Queens, New York, Estée Lauder combined input from customers with her own ambition, intuition, and keen commercial imagination to create a leader in the global market for prestige cosmetics. HBS professor Nancy Koehn tells how Lauder, in the 1940s, turned the appeal of exclusive New York department stores to her own advantage.