Estée Lauder's Chinese sales grew by 40 percent in the past year, thanks to a savvy, localized e-commerce strategy that puts an emphasis on both freestanding e-commerce sites as well as branded Tmall storefronts.
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Cosmetics giant Estée Lauder states that the future looks bright for its online business and will continue to grow in the digital arena as an integral part of the company’s marketing efforts.
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