by Ross Benes @ Digiday
Wed Sep 20 21:01:51 PDT 2017
Media companies chasing video ad dollars are pivoting to declining pageviews.
The post Side effect of the pivot to video: audience shrinkage appeared first on Digiday.
New York Post
In America’s ongoing struggle to look young, yet another weapon is about to debut. Jules Zecchino, who, as the former chief scientist at Estée Lauder helped develop a medicine cabinet full of…
House of Fraser
Buy the latest from Estée Lauder at House of Fraser with delivery FREE for orders over £50. Or buy online & collect in store.
by Kim LaCapria @ Snopes.com
Sun Sep 24 09:17:59 PDT 2017
In response to a controversial 2016 remark made by Donald Trump opposing flag burning, someone faked a 2011 tweet from him expressing the opposite view.
by Sahil Patel @ Digiday
Wed Sep 20 21:00:32 PDT 2017
In July, Defy Media launched Clevver's first website, as it looks to grow the entertainment and lifestyle brand beyond Facebook and YouTube.
The post Beyond YouTube and Facebook, Defy Media’s Clevver eyes direct connections appeared first on Digiday.
by Hilary Milnes @ Digiday
Thu Sep 21 21:00:03 PDT 2017
E-commerce retailers are competing to offer the most personalized experience to customers who visit their site, a strategy that touches on personalized product recommendations, messages and assortment. But when data is ruling a retailer, where does the buyer fit in?
The post How data is changing the very model of the modern merchandiser appeared first on Digiday.
Rumor: Cosmetic companies Avon, Mary Kay and Estée Lauder have resumed testing their products on animals after previously abandoning the practice.
Estée Lauder, the flagship brand of The Estée Lauder Companies Inc, is using augmented reality to entice customers to try their makeup on virtually via chatbots.
A Cozy Kitchen
I remember being a little girl and going with my mom to the Estée Lauder counter, watching her try on lipsticks, perfume and buying compacts of powder. I always acquainted it to my mama looking so pretty and majestic. That’s why even now, Estée has always been one of the go-tos (their Advanced...
by Jessica Davies @ Digiday
Thu Sep 21 21:00:08 PDT 2017
Spanish media group Prisa has hit a wall with header bidding, opting for a server-to-server solution that can solve page-latency issues.
The post Why El Pais owner Prisa is shifting from header bidding to server-side bidding in 9 markets appeared first on Digiday.
Estée Lauder's Chinese sales grew by 40 percent in the past year, thanks to a savvy, localized e-commerce strategy that puts an emphasis on both freestanding e-commerce sites as well as branded Tmall storefronts.
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Aimed squarely at Millennials, The Estée Edit looks to shake up a department store staple and make it a mainstay of Sephora.
Fonts in Use
Optima in its natural habitat? Estée Lauder has been using various versions of Hermann Zapf’s favorite creation in its communication. The current websites (designed by Rivington?) prominently use “Optima Display Light” – a cut that is lighter than all the comme
Take an inside look at working for Estee Lauder Companies as told by real employees. Find reviews, frequently asked questions and open jobs on Indeed.com.
TORONTO, ON--(Marketwired - May 25, 2017) - Estée Lauder, the flagship brand of The Estée Lauder Companies, is today announcing the launch of Augmented Reality based product try-on on Estée Lauder's web and mobile website, powered by ModiFace. ModiFace's latest Light Field Rendering technology uniquely accounts for the level of...
L2: Benchmarking Digital Performance
It seems that early movers in e-commerce platforms are getting punished for the foresight they had at the start of the decade. Brands that made early speculative bets in developing e-commerce platforms – high scorers ...
Illustrious beauty brand Estée Lauder has announced the launch of its 25th Anniversary Pink Ribbon collection. A movement that started with one woman, Evelyn H Lauder in 1992, The Estée Lauder Companies’ Breast Cancer Awareness Campaign was born when the visionary became troubled by the lack of awareness, funding and resources necessary to overcome the disease.
Do you agree with Estée Lauder's TrustScore? Voice your opinion today and hear what 35 customers have already said.
Says gloss.com president and co-founder Sarah Kugelman, "In order to get up and running and to execute their online strategy, Lauder looked at everything in the marketplace and the existing Web sites and picked gloss because we have the best team in terms of technology and beauty." Nearly five years ago, Lauder came online with Clinique. [...] two more of their brands - Origins and Bobbi Brown - have started their own Web sites. According to Angela Kapp, Lauder vice president and general manager of the online division who developed the Clinique site with two employees in 1996: When you've got brands like ours, you have to be careful. Since I've been involved, my group has grown from two to 25, which is not enough people to support this kind of effort. The Lauder plan for the revamped gloss.com site has three different components: A multi-brand site with a distinctive look and identity to feature Lauder's brands; individual sites for Lauder brands not already online, created by gloss.com's technical and creative team; and "microsites," or "stores-within-stores" on specific retailer sites (such as macys.com).